Weekly Performance Sync

Aktiva Fitness

Paid Media Review — Scarlet Petal Automations

📅 Date:

📊 Report Period: Jun 19 – 25, 2026

⏱ Duration: 30 Minutes

📍 Platform: Zoom

📌 Account: Aktiva Fitness — Meta Ads

📍 Markets: Richmond & Vaughan

Today's Agenda

01 Performance recap — last 7 days

02 What's working & what's not

03 Optimization opportunities

04 This week's action plan

05 Questions & next steps

PRE-CALL

Preparation Checklist

Internal Only

⏱ 0:00 – 2:00 · Phase 1

Open & Warm Up

2 Minutes

Opening Script

"Hey [First Name]! Great to connect. Before we dive in — how are you doing this week?"

→ Allow 30–60 seconds. Then pivot hard:

"Awesome. Alright, I've got some good things to walk you through today. We're going to cover what happened this week, what we're seeing, and I want to talk about [TOPIC] that I think could be a real unlock for you. Let's get into it."

Tone Reminders

✅ Energy is high — you set the tone
✅ Genuine, not performative
✅ Transition sharply — don't drift in small talk
✅ Clients read confidence in first 90 seconds
❌ Don't open with bad news cold
❌ Don't skip the human moment entirely

Opening Notes

⏱ 2:00 – 10:00 · Phase 2

Performance Recap

8 Minutes

📊 AKTIVA FITNESS · Jun 19–25, 2026 · Campaign: TOF Phase 1 | Open Targeting CBO | Leads · Markets: Richmond & Vaughan · All figures in CAD

Total Spend (Week)

$40.55

CAD · vs last week: edit

Leads Generated

1

Campaign launched Jun 22 — early data

Cost Per Lead

$2.72

CAD · target: edit

Best CTR (Top Ad)

5.88%

irwinfinal.mov · benchmark: ~2%

Total Impressions

1,044

Avg CPM (Active Ads)

~$37–$42 CAD

Active Ads / Total Ads

6 active / 17 total

🏆 Top Performing Ad

📉 Concern: 11 of 17 Ads at $0 / Not Delivering

⏱ 10:00 – 17:00 · Phase 3

Analysis & Optimization

7 Minutes

✅ What's Working

Opportunity to Scale

❌ What's Not Working

🔧 Optimization Move (Hypothesis)

⏱ 17:00 – 24:00 · Phase 4

This Week's Action Plan

7 Minutes

#	Action Item	Owner	Deadline	Status
1	Consolidate budget behind bobbycontentdayVID3 — increase daily budget allocation to this ad. It's our only confirmed lead at $2.72 CAD CPL.	Agency	Today	Open
2	Pause all 11 inactive / not-delivering ads to reduce ad set fragmentation and let the algorithm optimize around our 2 proven creatives.	Agency	Today	Open
3	Audit the landing page / lead form for irwinfinal.mov traffic — 5.88% CTR with 0 leads means post-click drop-off. Simplify form, test new CTA copy.	Agency	Wed	Open
4	Follow up with the 1 confirmed lead — confirm SMS verification received and lead is being nurtured through the pipeline.	Client	Today	Open
5	Review lead quality — did the lead book a consultation? Are they a fit? Feedback shapes next creative brief.	Client	Thu	Open

⭐ Commitment — Target for Next Week

⏱ 24:00 – 27:00 · Phase 5

Strategic Expansion

3 Minutes

Expansion Signals Observed

Client mentioned new product / service

Client asked "could we do X?"

MoM performance is strong & stable

Positive feedback in Slack / email

Client hinted at bigger budget

Upsell / Expansion Idea

Expansion Script Framework

"One thing I've been thinking about — we've got [X campaign] really dialed in. I think there's a real opportunity to [expand / launch / test]. This isn't something we need to decide today, but it's worth putting on our radar. Want me to put together a quick breakdown?"

⚠️ Rule

Only expand if the client is happy and the account is performing. A struggling account needs a turnaround plan, not an upsell.

⏱ 27:00 – 30:00 · Phase 6

Close & Send-Off

3 Minutes

Close Sequence

01 Summarize in one sentence
02 Open the floor for questions
03 Confirm next call time
04 High-energy send-off

One-Sentence Summary

Client Questions / Notes

Post-Call Checklist

Recap email sent within 60 min

CRM notes logged (sentiment + actions)

Next call confirmed in calendar

Recording saved and tagged

Any churn flags escalated

INTERNAL

Call Notes & Debrief

Internal Only