Weekly Performance Sync

Aktiva Fitness

Paid Media Review — Scarlet Petal Automations

📅 Date:

📊 Report Period: Jul 10 – 16, 2026

⏱ Duration: 30 Minutes

📍 Platform: Zoom

📌 Account: Aktiva Fitness — Meta Ads (Win-It-Back Offer)

📍 Markets: North York

Today's Agenda

01 Performance recap — last 7 days

02 What's working & what's not

03 Optimization opportunities

04 This week's action plan

05 Questions & next steps

PRE-CALL

Preparation Checklist

Internal Only

⏱ 0:00 – 2:00 · Phase 1

Open & Warm Up

2 Minutes

Opening Script

"Hey [First Name]! Great to connect. Before we dive in — how are you doing this week?"

→ Allow 30–60 seconds. Then pivot hard:

"Awesome. Alright, I've got some good things to walk you through today. We're going to cover what happened this week, what we're seeing, and I want to talk about [TOPIC] that I think could be a real unlock for you. Let's get into it."

Tone Reminders

✅ Energy is high — you set the tone
✅ Genuine, not performative
✅ Transition sharply — don't drift in small talk
✅ Clients read confidence in first 90 seconds
❌ Don't open with bad news cold
❌ Don't skip the human moment entirely

Opening Notes

⏱ 2:00 – 10:00 · Phase 2

Performance Recap

8 Minutes

📊 AKTIVA FITNESS · July 10 – 16, 2026 · Campaign: TOF Phase 1 | CBO (Win-It-Back Offer) · Status: ACTIVE · All figures in CAD

Total Spend (Life)

$87.25

CAD · Win-It-Back campaign active

Leads Generated

6

First booking cohort pending · 0 closings

Avg Cost Per Lead

$14.54

CAD · target: <$25.00

Best CTR (Engagement)

3.18%

aktiva ad 5 · baseline ~2%

Total Impressions

3,455

Avg CPM

~$25.25 CAD

Account Status

ACTIVE — Win-It-Back Live

🏆 Top Performing Creative

📉 Lead follow-up & booking rate is next bottleneck

⏱ 10:00 – 17:00 · Phase 3

Analysis & Optimization

7 Minutes

✅ What's Working (Marketing)

Strategic Pivot

❌ What's Not Working (Sales)

🔧 The Fix (Hypothesis)

⏱ 17:00 – 24:00 · Phase 4

This Week's Action Plan

7 Minutes

#	Action Item	Owner	Deadline	Status
1	Rectify Meta ad account payment error — must be active before next Friday.	Client	Today	Done
2	Finalize "4-Month Win Your Money Back Challenge" — iron out pricing and mechanics with Arsh.	Agency	Wed	Done
3	Implement Hormozi "Fast Cash" Playbook — pre-pay offers to current 45 members while ads are down.	Client	Friday	Open
4	Schedule first Bi-weekly BBQ Facility Tour — replace aggressive calling strategy with group events.	Client	Saturday	Open
5	Factory Outreach: Map and walk the 5 nearest North York industrial businesses with a 1-page flyer for the Challenge.	Client	Next Mon	Open
6	Pause underperforming ads (Lat pull down coaching, builtbybritnewrev) to optimize budget.	Agency	Today	Open
7	Follow up with the 6 new leads using the BBQ tour invitation script.	Client	Monday	Open

⭐ Commitment — Target for Next Week

⏱ 24:00 – 27:00 · Phase 5

Strategic Expansion

3 Minutes

Expansion Signals Observed

Client mentioned new product / service

Client asked "could we do X?"

MoM performance is strong & stable

Positive feedback in Slack / email

Client hinted at bigger budget

Upsell / Expansion Idea

Expansion Script Framework

"One thing I've been thinking about — we've got [X campaign] really dialed in. I think there's a real opportunity to [expand / launch / test]. This isn't something we need to decide today, but it's worth putting on our radar. Want me to put together a quick breakdown?"

⚠️ Rule

Only expand if the client is happy and the account is performing. A struggling account needs a turnaround plan, not an upsell.

⏱ 27:00 – 30:00 · Phase 6

Close & Send-Off

3 Minutes

Close Sequence

01 Summarize in one sentence
02 Open the floor for questions
03 Confirm next call time
04 High-energy send-off

One-Sentence Summary

Client Questions / Notes

Post-Call Checklist

Recap email sent within 60 min

CRM notes logged (sentiment + actions)

Next call confirmed in calendar

Recording saved and tagged

Any churn flags escalated

INTERNAL

Call Notes & Debrief

Internal Only